|English for Marketing and Advertising is suitable for anyone who works in marketing and advertising. The course covers a range of skills and topics such as talking to clients, discussing advertising campaigns, establishing a marketing plan, and writing a press release. The course addresses all the essential responsibilities of those working in marketing and advertising departments. Students practise relevant vocabulary and speaking skills for tasks such as telephoning, emailing, and giving presentations. The course introduces specialist vocabulary relating to branding, market research, direct marketing, and public relations.|
|English for Customer Care is suitable for people who have direct contact with customers in a variety of contexts, including hotels, banks, helpdesks and call centres.
Students learn the language skills, professional techniques, and specific strategies they need to communicate successfully in English with customers.
Each unit of English for Customer Care addresses the different forms of customer contact, such as face to face meetings, telephone calls, and written communication. The final unit presents the skills needed to solve problems and deal with customer complaints effectively.
|English for Accounting is suitable for people working in accounting and finance who need English to communicate in a variety of situations with colleagues and business partners.
Students learn the language and skills related to accounting, as well as techniques and strategies for achieving goals in meetings and presentations.
Each unit of English for Accounting addresses a different area of accounting, such as financial statements, tax systems, and auditing. Dialogues, exercises, and authentic texts present the vocabulary, and give students an opportunity to practise language in context.
|English for Sales and Purchasing is suitable for both buyers and sales people who require fluent business English to manage international clients, deal with foreign suppliers, attend international exhibitions, and deal with complaints and enquiries.
English for Sales and Purchasing presents the essential expressions and conversation techniques that will enable successful communication in these situations.
Every unit presents realistic scenarios and specific themes for sales and purchasing, such as approaching a new client, selecting potential suppliers, developing proposals, and typing up orders and deliveries.
|English for Human Resources is suitable for HR managers, their staff, and also those employed in personnel agencies. The course teaches students the relevant expressions and vocabulary they need to communicate effectively in their field.
Each unit of English for Human Resources addresses different issues relevant to the field of HR, including recruitment, employee relations, and rewards and benefits. The ‘Useful Language’ boxes offer additional help with the language needed for typical HR tasks, such as appraisals, interviews, and reports.
|English for Logistics teaches students the target vocabulary and commonly-used expressions that are essential for communication in a variety of logistics roles, including carriers, suppliers, hauliers, and couriers.
English for Logistics is suitable for those working for a shipping agent, a customs broker, or a freight forwarder. The course is appropriate for employees working at a range of levels, from warehousing and administration positions, to management roles.
The course covers a range of subjects associated with the logistics industry, including transport and shipping, warehouse and storage, and documentation and finance.
|English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities.
English for Cabin Crew is a comprehensive course designed to:
English for Cabin Crew follows the real-time working practices of flight attendants in routine and non-routine situations. From pre-flight briefings to disembarkation it looks at the specific language used in all on-board situations, giving cabin crew the confidence to use correct and appropriate English at every stage of their job.